Firstly let’s differentiate between Content Marketing and Content Strategy.
Content marketing is what and when, where as content strategy is how, where and how. Content strategy is to know directly what your viewers want and content marketing is the creation, invention or distribution. Thus the conclusion is content marketing is incomplete without content strategy, the soul of content lies in its strategy.
A killing, straight and sure shot content can lighten your website in all possible ways.
The start-up of every new line, paragraph should be so very elaborating that it itself reveals the meaning and conclusion. Define your objectives and goals, define your viewer, a strong financial case, covering all targeted opportunities, a good content marketing agency, excellent distributing strategy, agreed launch strategy, successful statistics, first content batch measurement and all the confined onwards and upwards will definitely arouse into remarkable and most efficient content. Your content campaign should follow the way so that measures long range of targeted viewers and marginal attraction and bookmarks at your site. The main focus is given on, Website Content, Article ship and Newsfeeds and Newsletters.
Website content approach should be in the manner that its page contains all necessary marketable features like, its portfolio, success record, projects undertaken, company’s motto, and all which enables one to make its feedback to page in compulsion. Secondly, newsletters are the updates, which are supposed to be very cool and to the point about company all new products and enhancing spices. Third one is about Blogs.
A blog is the source, a difference, a library where people knows, interacts and concludes. Article ship reveals all the secrets about what is in and what is out, what will come and what will go. It discusses all noticeable and magnified points. You should keep in mind that you are creating a persona from the point of view of public and so should write the same way as expected.
You should use behavioral and demographic info to understand one’s view and target your content accordingly. Your content should be 60 % informative and contain relevant news, and rest it should have equal percentage of funny gags, strong contradiction against offenses, helping info and you should have backlog of all these ideas that can be used while creating a further new content. Thus a good strategy to a content will result into utmost content marketing that will give you and your users surest attention that will be beneficial not only in terms of its meaning but also in success of targeted viewers and their appreciation.